Contextual advertising is an effective way of promotion that helps attract potential clients and customers. What it is and whether it is possible to order the setting of contextual advertising, will discuss these issues in detail.
What is contextual advertising
Users of popular search engines (Yandex or Google) often see that together with the selected link on the screen appear colored advertising texts. These extraneous images with links are called contextual advertising. Any site owner can order the setting of contextual advertising Yandex, receiving a significant increase in the flow of visitors on your resource.
This kind of promotion aimed at attracting potential customers.
Let's see how this method works:
- The user drives into the search bar a query about a particular product or service.
- The search engine displays links to who advertise these products or services.
- The user clicks on these links and then makes a purchase of goods of interest.
- An increasing number of visitors and sales.
- The owner receives contextual website promotion.
The user's query, which the search engine displays context advertising Yandex, called a keyword or search phrase. The owner can choose to select keywords, so that users can see and quickly found the right product, and can take the help of experts.
In our marketing Agency "Restzeit" it is possible to order setting up the ad and get your resources much more profitable.
Advantages of contextual advertising
The use of this effective method of promotion gives site owners a lot of benefits:
- increases the flow of traffic;
- increases the number of calls;
- starts sales growth;
- allows efficient use of the budget.
The most effective you can use context in combination with other effective methods of promotion.
The context is divided into several categories:
- placing text before search results.
- a permanent display context;
- dynamic serving at a certain time of day;
- the media banner.
The main difference between these shows from television commercials or street banners in that it sees only the target audience. Potential buyers who showed interest in a particular product, just click the link and make a purchase. This is a huge advantage of context. The customer pays for attracting the attention of the target audience only interested in the purchase of goods.
Setting contextual advertising
Flexible configuration context enables you to efficiently use it to work with any target audience that uses search. For example, if a company sells clothing only in Moscow, then show the clips across the country is meaningless.
To avoid paying for wasted impressions, you can set your ads with the necessary requirements:
- show the context in a certain time of day;
- show only in a specific region.
Using these tools it is possible to quickly promote virtually any product or service. On the website of the company "Restzeit" it is possible to order the setting of contextual advertising Yandex direct and save on empty shows.
Services to promote
- make a detailed set of scoring keys;
- produce a proper setting for Moscow and the Moscow region;
- to establish the optimal time for the show.
With our help you configure, useful and necessary sponsored links our customers will see a huge number of interested people. This ensures a steady flow of new buyers to the site, increased sales and rapid increase of company's profitability.
To make an order for setting or displaying context, it is necessary to leave an application on the website or to call the Manager on the phone. Our consultants will answer all your questions and help you make an order.
Using modern methods of promotion, it is possible to significantly increase the turnover of your company and constantly get a high profit.